HomeResearch Articles Post-Sale Customer Communications Strategy: Getting Started

Post-Sale Customer Communications Strategy: Getting Started

  • B-to-b organizations need to build a holistic post-sale communications strategy to avoid disparate and ineffective communications to existing customers
  • Conduct a current-state audit across post-sale functions to understand “have to” and “want to” communications activities
  • An effective post-sale communications strategy enables organizations to nurture, retain, grow and deepen the loyalty of existing customers through meaningful dialogue
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