HomeResearch Articles Post-Sale Customer Needs: Develop/Participate Phase

Post-Sale Customer Needs: Develop/Participate Phase

  • SiriusDecisions recently conducted a study of more than 400 b-to-b executives and users to uncover customer preferences during the post-sale customer lifecycle
  • In the develop/participate phase of the customer lifecycle, organizations must engage with onboarded customers through interactions that resonate strongly
  • During this phase, the customer’s role has a strong influence on the interactions and content required
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