HomeResearch Articles Post-Sale Customer Needs: Grow/Advocate Phase

Post-Sale Customer Needs: Grow/Advocate Phase

  • SiriusDecisions recently conducted a study of more than 400 b-to-b executives and users to uncover customer preferences during the post-sale customer lifecycle
  • Once customers have realized value from the solutions they have purchased, organizations need to enable growth and, ultimately, advocacy
  • The customer’s role strongly influences which interactions and content he or she prefers in this phase of the post-sale relationship
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