HomeResearch Articles Post-Sale Customer Needs: Operationalizing the Findings

Post-Sale Customer Needs: Operationalizing the Findings

  • SiriusDecisions recently conducted a study of more than 400 b-to-b executives and users to uncover customer preferences during the post-sale customer lifecycle
  • Based on our findings, organizations should more effectively match offerings and content to what customers want during each lifecycle phase
  • Multiple customer engagement functions have important roles to play in understanding and closing these gaps
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