HomeResearch Articles Pre-MQL Nurture Flows: Where Phone and Email Intersect

Pre-MQL Nurture Flows: Where Phone and Email Intersect

  • Too many marketing organizations underutilize nurture capabilities, and fail to incorporate phone-based tactics into automated nurture flows
  • Embed teleprospecting into structured nurture flows to operationalize service-level agreements between marketing, teleprospecting and sales
  • Lead entry, treatment, transition and disposition considerations should guide integration of marketing and phone-based demand creation activities into nurture flows
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