HomeResearch Articles Preparing for Marketing Automation: Project Communication

Preparing for Marketing Automation: Project Communication

  • There are five pillars in the foundation of marketing automation: Project management, project communication, process definition, technology requirements andvendor selection
  • Project communication forges a shared understanding among functional areas; it includes the project environment as well as communication methods
  • The project environment impacts how fast marketing automation platform functionality can be deployed, while communication methods are the means by which information is shared

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