HomeResearch Articles Preparing for Marketing Automation: Project Management

Preparing for Marketing Automation: Project Management

  • There are five pillars in the foundation of marketing automation: Project management, project communication, process definition, technology requirements andvendor selection
  • Project management drives required alignment between sales, marketing, the project team and key executives
  • Project roles assign the right people to the right jobs, while project organization aligns tasks and people to meet deployment goals

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