HomeResearch Articles Preparing for Marketing Automation: Technology Requirements

Preparing for Marketing Automation: Technology Requirements

  • There are five pillars in the foundation of marketing automation: Project management, project communication, process definition, technology requirements andvendor selection
  • Technology is the enabler of marketing automation; it is comprised of multiple applications in addition to the data retained
  • Internal/external security and legal policies/requirements may influence the data stored on the marketing automation platform and how it may be utilized

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