HomeResearch Articles Preparing for Marketing Automation: Vendor Selection

Preparing for Marketing Automation: Vendor Selection

  • There are five pillars in the foundation of marketing automation: Project management, project communication, process definition, technology requirements and vendor selection
  • Determine the key marketing automation platform (MAP) functionalities that will drive the most value for your organization
  • Build the decision model before meeting with potential MAP vendors, but apply it only after meeting these vendors

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?