HomeResearch Articles Preparing Sales for Account-Based Marketing: A Presentation Checklist

Preparing Sales for Account-Based Marketing: A Presentation Checklist

  • Preparing the rest of the organization for account-based marketing (ABM) is a critical first step in the ABM process
  • An effective presentation to sales leaders is crucial to generating excitement and setting a clear path forward
  • The presentation should cover the problem and vision for solving it, articulate the elements of the new approach, and validate a proposed plan and next steps
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