HomeResearch Articles Pricing and Packaging Initiatives: Getting Started

Pricing and Packaging Initiatives: Getting Started

  • Due to the dispersed nature of pricing and packaging responsibility in many b-to-b organizations, governance over initiatives is often undefined
  • Pricing and packaging initiatives should have guidance and oversight from a cross-functional team dedicated to this discipline
  • There should be standardized deliverables required by the pricing team that help establish consistent processes and methodologies
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