HomeResearch Articles Pricing New Product Capabilities: To Charge or Not to Charge?

Pricing New Product Capabilities: To Charge or Not to Charge?

  • Product managers are often unsure whether to charge extra for a new capability
  • Evaluate customer value, market expectations and overall pricing strategy to determine the best approach
  • A number of internal factors may limit the options for raising prices, including configurability and the organization's overall pricing strategy

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