HomeResearch Articles Pricing Your Offering: Setting the Price Metric

Pricing Your Offering: Setting the Price Metric

  • The goal of value-based pricing is to capture more revenue from customers who value the organization’s products more or in markets where the costs to serve are higher
  • Choosing the right price metric – the unit to which the price is applied – is a key step in the creation and implementation of value-based pricing
  • Use a step-by-step approach to differentiate between weak and strong value metrics
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