HomeResearch Articles Prioritizing Sales Personas for Enablement Programs

Prioritizing Sales Personas for Enablement Programs

  • Most b-to-b organizations cast too wide a net when developing sales enablement programs
  • To build an effective sales enablement program, organizations must ensure that sales personas are identified, prioritized and aligned to target market segments and buyers
  • To prioritize sales personas, use a fact-based set of criteria based on revenue attainment impact
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