HomeResearch Articles Product Engagement Technology: A Sirius Perspective

Product Engagement Technology: A Sirius Perspective

  • B-to-b organizations spend significant resources adding capabilities to software-as-a-service products but often have little visibility into customer usage
  • Product engagement technology can help product managers better understand customer needs and behavior and optimize investments in product enhancements
  • Before evaluating product engagement software, organizations must understand this technology category’s core and extended capabilities
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?