HomeResearch Articles Product Launches: Driving Sales Adoption

Product Launches: Driving Sales Adoption

  • Traditional launch processes are flawed, focusing more on “big bangs” than steady reinforcement
  • The end goal of the sales enablement portion of a launch is for sales reps to feel confident and competent enough to meet with a buyer
  • A three-step approach of promotion, education and engagement drives more reps to want to sell, and provides ongoing ways to help them succeed
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