HomeResearch Articles Product Launch: Influencer Relations' Role

Product Launch: Influencer Relations' Role

  • Poor interlock between product marketing and influencer relations often limits the impact of influencers during product launch
  • Influencer relations can provide vital feedback on launch messaging, ensuring that it incorporates an audience-centric view of the market
  • Best-in-class product launches leverage influencer-generated content for every stage of the buyer’s journey
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?