HomeResearch Articles Product Management and Customer Engagement: Aligning to Improve the Customer Experience

Product Management and Customer Engagement: Aligning to Improve the Customer Experience

  • Understanding customers’ expectations and needs is critical to providing relevant offerings and sustaining a positive customer relationship
  • Product management and customer engagement functions must work together to learn how customers interact with offerings
  • The organization should collect explicit and implicit customer insights and use them to enhance the ability to meet customer needs
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