HomeResearch Articles Product Management: Its Sales Enablement Roles and Responsibilities

Product Management: Its Sales Enablement Roles and Responsibilities

  • Product managers play a key role in providing support and subject matter expertise to sales reps and channel partners
  • Product managers must understand how other functions contribute to sales enablement before they can determine their optimal role
  • Proper communication with sales teams and coordination with the sales enablement function are crucial for success

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