HomeResearch Articles Product Revenue Planning: Applying the Demand Waterfall

Product Revenue Planning: Applying the Demand Waterfall

  • Many product managers struggle to come up with realistic near-term revenue projections for new products
  • The SiriusDecisions Demand Waterfall can be used to calculate expected sales and validate revenue projections
  • The waterfall provides a common language that promotes interlock between product management, marketing and sales

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