HomeResearch Articles Programs of the Year: Summit Europe 2018

Programs of the Year: Summit Europe 2018

  • Sales and marketing alignment is moving past aspirations – companies are adopting tangible practices to make it a reality
  • Best-in-class programs use data-driven insights to ensure resource allocation and success on the basis of business needs and required results
  • Success requires determination; each winning company applied a systematic approach with continuous iteration, improvement and learning
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