HomeResearch Articles Public Relations on a Global Scale: Key Factors to Consider

Public Relations on a Global Scale: Key Factors to Consider

  • When implementing and managing global public relations programs, organizations must seek a balance between centralized control and local autonomy
  • Centralized PR, regional hubs and in-country resources each present advantages and disadvantages
  • When selecting a global PR approach, consider regional differences in language, culture and market attributes, as well as internal organizational factors
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