HomeResearch Articles Putting Priority on Program Execution

Putting Priority on Program Execution

  • Successful, repeatable marketing program execution is heavily reliant on process and guidelines that are centrally created
  • Disparate business units or geographies will then use these guidelines as the foundation for local tailoring and execution
  • Programs must be designed for execution by more than marketing, namely sales and your customer/prospect base
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?