HomeResearch Articles Quantifying Marketing's Influence

Quantifying Marketing's Influence

  • Marketing-sourced pipeline plays an oversized role in evaluating marketing performance, even when it’s not marketing’s primary impact area
  • Traditional methods of measuring marketing-influenced pipeline demonstrate marketing’s presence but fail to show whether it made an impact
  • Quantify marketing’s impact by comparing marketing-driven buyer engagement levels with deal outcomes
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?