HomeResearch Articles RainFocus: Scaling and Rapidly Increasing Revenue Through Account-Based Marketing and the SiriusDecisions Demand Unit Waterfall™

RainFocus: Scaling and Rapidly Increasing Revenue Through Account-Based Marketing and the SiriusDecisions Demand Unit Waterfall™

  • To grow rapidly, RainFocus needed its sales, marketing and product teams to speak the same language when managing and tracking demand to revenue
  • The organization sought visibility into its buyers’ decision processes that drive deals to ensure all functions were aligned to the same buyer needs and able to support an account-based marketing approach
  • RainFocus chose the Demand Unit Waterfall for its buyer-focused approach and ability to track and measure demand effectively
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