HomeResearch Articles Reaching Beyond Named Contacts for Inbound Telequalification

Reaching Beyond Named Contacts for Inbound Telequalification

  • Automation qualified leads (AQLs) represent opportunities to prospect in target accounts
  • Many b-to-b organizations treat AQLs as if the only person they can contact in the AQL’s organization is the person named on the lead
  • Best-in-class organizations improve conversion by finding a person to talk to early in the outreach cycle
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