HomeResearch Articles ReadSoft: Achieving Audience Centricity

ReadSoft: Achieving Audience Centricity

  • Without the proper upstream strategies and go-to-market in place, marketing organizations' downstream programs will fail to meet buyer needs
  • By following SiriusDecisions’ recommendations and using the appropriate frameworks, ReadSoft has begun to deliver on its goal of aligning to its target audience
  • ReadSoft’s success with an audience-centric approach is a strong example of how buyer insights can enable b-to-b organizations to improve marketing productivity and effectiveness
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