HomeResearch Articles Recycled Lead Scoring: A Four-Pronged Approach

Recycled Lead Scoring: A Four-Pronged Approach

  • Lead scoring schematics designed to qualify new leads at the top of the SiriusDecisions Demand Waterfall are often ineffective when applied to recycled leads
  • The distinction between recycling individual contacts and accounts has a significant impact on recycled lead scoring
  • Scoring recycled leads is most effective when group buying dynamics and external trigger events are observed and accounted for

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