HomeResearch Articles Redefining the Field Marketing Job Family

Redefining the Field Marketing Job Family

  • Sales strategies and roles have continued to evolve – but field marketing has not, which makes it difficult for field marketers to partner effectively with sales
  • Originally hired for their local market knowledge and tactical execution, field marketers are increasingly being asked to provide specialized strategic support
  • Field marketing teams frequently take on tasks for other functions that have no in-country presence, stretching already thin resources to the breaking point
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