HomeResearch Articles Red Hat: Transforming Sales Messaging

Red Hat: Transforming Sales Messaging

  • Sales enablement teams use training and coaching to enable reps’ effectiveness in all selling situations
  • Red Hat needed new sales messaging that better reflects its diverse portfolio of offerings and training to help the sales team embrace it
  • Red Hat leveraged the SiriusDecisions Sales Onboarding 90-Day Cadence to develop and launch its sales messaging program, which is now part of enterprise-wide training
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