HomeResearch Articles Reimagining the B-to-B Content Factory

Reimagining the B-to-B Content Factory

  • The b-to-b content factory is the production arm of the content strategy and operations function
  • Content factory teams must adapt to increasing demand and complexity due to the proliferation of audiences, assets and channels
  • New content factory skills, processes and technologies are required to support better quality, process optimization, scale, agility and measurement
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