HomeResearch Articles Reimagining the B2B Content Factory

Reimagining the B2B Content Factory

  • The B2B content factory is the production arm of the content strategy and operations function
  • Content factory teams must adapt to increasing demand and complexity due to the proliferation of audiences, assets and channels
  • New content factory skills, processes and technologies are required to support better quality, process optimization, scale, agility and measurement
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?