HomeResearch Articles Relationships and the B-to-B Marketer

Relationships and the B-to-B Marketer

  • While relationship marketing has been an important theoretical concept for years, its adoption and success within b-to-b has been inconsistent
  • The delicate relationship between marketing and sales, and sales and its customer base can derail a relationship effort before it ever starts
  • By adhering to a baseline set of principles, your organization will put its relationship marketing efforts on a more solid footing

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