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Retail Buyers

  • SiriusDecisions surveyed hundreds of b-to-b buyers around the world, including buyers in the retail industry, to gain insights about their buying behaviors and preferences
  • This report summarizes the role that retail buyers play in b-to-b buying decisions, including their engagement levels and content and interaction preferences
  • Organizations selling to buyers in the retail industry can use the information in this report about retail buyers’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs
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