HomeResearch Articles Retention: A Sirius Methodology for Growth

Retention: A Sirius Methodology for Growth

  • In b-to-b marketing, retaining customers has traditionally taken a back seat to acquiring new ones, resulting in higher churn rates and slower growth
  • Retention management is fast becoming a key growth strategy as business models evolve and companies better understand their customer data
  • Organizations that pay attention to retention signals in a disciplined and structured way get better engagement, loyalty and customer lifetime value
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