HomeResearch Articles Rethinking Webinars for Demand Generation

Rethinking Webinars for Demand Generation

  • Webinars are a critical element of most b-to-b marketers’ demand marketing toolkits
  • Recent technological advancements enable webinars to increasingly provide valuable insight into attendees’ behaviors and buying signals
  • Webinars should align to demand generation objectives – from activating new demand to helping accelerate and close deals in progress
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