HomeResearch Articles Rethinking Dimensional Mail for Demand Marketing

Rethinking Dimensional Mail for Demand Marketing

  • Dimensional mailers have evolved since they were first used in direct mail
  • Dimensional mail is expensive, so organizations should use it only with highly qualified prospects and customers who have a current reason to buy
  • Dimensional mailers must be integrated with other marketing and sales tactics in multi-touch programs to maximize ROI
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