HomeResearch Articles Rethinking Email for Demand Marketing

Rethinking Email for Demand Marketing

  • With an integrated, data-driven email approach, b-to-b marketers can deliver a personalized and highly relevant experience at each stage of the buyer’s journey
  • The targeting, treatment and timing of email should be designed to support program objectives to activate, validate and accelerate demand
  • Compliance with data privacy regulations and contact email preferences is critical as it impacts tactics involving the storage, processing and transfer of prospects' personal data
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