HomeResearch Articles Rethinking Landing Pages for Demand Creation

Rethinking Landing Pages for Demand Creation

  • Landing pages are web pages built specifically to provide a path to take action on an offer promoted through various channels
  • B-to-b landing page design and development aligns an offer’s timing and duration, profile data needs, user experience and post-conversion activity with demand program objectives
  • All program tactics must comply with regulations on data storage, privacy and consent
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