HomeResearch Articles Revenue Enablement: A Five-Step Approach

Revenue Enablement: A Five-Step Approach

  • Historically, B2B organizations have treated business development, opportunity management and customer engagement as independent interactions with buyers and customers
  • When experience is consistent across all interactions, buyers are more apt to purchase and customers are more likely to renew and expand the relationship
  • Consistent enablement for all customer-facing roles across the revenue engine provides the foundation for a more consistent buyer and customer experience
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