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Revenue Operations: Now Is the Time

  • Aligned revenue engine b-to-b organizations grow 19 percent faster and are 15 percent more profitable, but most organizations are still not realizing these benefits
  • B-to-b revenue engine alignment requires cross-organizational collaboration and more integrated approaches between groups
  • Rapid technological advancements are outpacing organizations’ ability to respond and are integrating once-siloed tech stacks
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