Reversing the Waterfall: Metrics for Predictive Modeling
- SiriusDecisions has defined a set of core measurements to demonstrate marketing’s demand creation contribution
- These numbers can be used to predict future pipeline and revenue, and reveal the volume required at each phase to meet goals
- When combined with cost per inquiry, cost per lead and budget, marketing can more accurately estimate its requirements
You must log in to client portal for full access to this content.
Login