HomeResearch Articles Sales and Partner Enablement: The Complete Business Requirements Guide

Sales and Partner Enablement: The Complete Business Requirements Guide

  • Enabling direct and partner sellers, a fast-growing specialty in b-to-b sales organizations, often outpaces an understanding of the infrastructure required
  • Many technology offerings that target enablement leaders provide ample functionality, but leaders must first identify which problems need to be solved
  • By determining a specific organization’s business requirements, enablement can match solutions to solvable problems
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