HomeResearch Articles Sales Asset Management and the Productivity Promise: Are We There Yet?

Sales Asset Management and the Productivity Promise: Are We There Yet?

  • Serving up the right content at the right time to sellers can bring tremendous value in efficiency and effectiveness
  • However, relying solely on technology to treat the symptoms of asset overload will cause mixed results – at best
  • While the business requirements of content creators and managers are not trivial, nothing happens until the sellers engage consistently with the assets
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