Sales Asset Management Technology: A Sirius Perspective
As b-to-b sellers navigate increasingly complex sales motions, they need to know more and show more, resulting in rapidly growing and complex content needs
Sales asset management (SAM) solutions address the needs of content consumers and creators by organizing, delivering and tracking internal and external sales content
An effective SAM offering supports sales enablement efforts to ensure sales reps have the best content at the right time to maximize the effectiveness of buyer interactions
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