HomeResearch Articles Sales Content: It's Time for an Overhaul

Sales Content: It's Time for an Overhaul

  • Sixty-five percent of sales content created by marketing goes unused – often because it’s outdated and unusable
  • In order to drive greater sales productivity, organizations must develop an ongoing process to clean out and manage this content
  • A cross-functional content management effort is required to ensure key constituents have their voices heard
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