HomeResearch Articles Sales Enablement and Content Operations: Building the Relationship

Sales Enablement and Content Operations: Building the Relationship

  • Content digitization has created a wealth of available assets for sales reps to use during buyer interactions
  • Sales enablement must provide content usage data and feedback from sales reps
  • Content operations must collaborate with sales enablement to fill content gaps, and eliminate redundant or superfluous content
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?