HomeResearch Articles Sales Force Automation: Post-Deployment

Sales Force Automation: Post-Deployment

  • Sales operations and/or a sales force automation (SFA) administrator are responsible for ongoing SFA management, best practice sharing and execution
  • Ongoing stewardship of the SFA system may require one to several staff members, depending on company size and requirements
  • New sales reps should be trained on SFA processes and procedures during onboarding; supplemental training should be provided for all reps as SFA requirements grow and change

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