HomeResearch Articles Sales Force Automation: Technology Requirements

Sales Force Automation: Technology Requirements

  • B-to-b companies preparing to deploy a new sales force automation (SFA) platform should go through five key phases
  • During the fourth phase, sales operations should audit systems, users, data, security and legal concerns to determine the technology requirements of the SFA platform
  • The new SFA platform must integrate seamlessly with other systems that provide data relevant to the selling and buying process

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