HomeResearch Articles Salesforce: Driving Engagement Through a Customer Community

Salesforce: Driving Engagement Through a Customer Community

  • Today’s b-to-b customers can connect with companies in many new ways, but many companies aren’t prepared to capitalize on this increased level of engagement
  • An engaged customer base can deliver significant results across a broad spectrum, benefiting both the customer base and the company
  • Tapping into customer insights requires companies to make investments in technologies and processes
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