HomeResearch Articles Sales Operations: Supporting Marketing Influence Analysis

Sales Operations: Supporting Marketing Influence Analysis

  • Marketing’s visibility into program and tactic influence is often limited by a lack of sales willingness or ability to provide data that enables a closed-loop feedback mechanism
  • Instead of resisting marketing influence analysis, sales operations should help to make the case that tracking marketing influence has immediate, direct benefits for sales
  • Process definition, service-level agreements, data governance and compliance are critical to enabling effective analysis of marketing influence
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?